Sonya Awning March 31st, 2018 - 12:10:49
Retractable awnings were quick to catch on in Europe, from open air markets to apartments and homes. In fact, the classic lateral arm awning is called a California Style Awning in Europe - and a European Style Awning in the US. Now, the retractable awning market is decidedly driven by Europe. Millions of retractable awnings are sold there annually and are found on the majority of homes and businesses, even being considered in the architectural design process. The highest quality manufacturers, most innovative new designs, and emerging trends are coming from European companies. By comparison, the awning market in America has been limited to mainly commercial buildings. Substantially fewer awnings are sold in the United States yearly - less than 50,000 - so the market, according to the Industrial Fabric Association International, is only about 2% saturated. Theres room for a change.
UV rays, high wind, gusts, and rain - basically, normal weather - cause the most damage to awnings. Fading, molding, and tearing fabric. Twisting fixed frames from high wind damage or the weight of snow or pooling rain. In only two or three years, fixed awnings and canopies already show substantial wear, which is why the lifetime of most fixed awnings and canopies is only five or six years before the awning need to be replaced. Retractable awnings are closed when not in use, which cuts weather damage. That makes the maintenance much easier on retractable awnings compared to permanent awnings and canopies - there is no need to hunt down replacement parts, replace fabric every couple of years, or attempt to wrangle awnings down and into storage for winter.
Part of the appeal of retractable awnings, and one feature which makes them a practical asset for both home and business owners, is how easy it is to keep them looking beautiful and functioning smoothly. For a retractable awning, "maintenance" boils down to occasional washing and routinely closing it to keep the awning fabric and frame in prime condition. Gentle Cleaning The major concern for retractable awning fabric is stains caused by leaves, vines, tree sap, and other elements like smoke, particularly in autumn as leaves fall and plants begin to die back. Cleaning an awning has only two steps: 1. Use a broom to gently remove leaves and debris. 2. Hose down the awning, making sure to avoid the end of the awning with the motor, if motorized.
Differences in Style The different reasons for retractable awning use in Europe and the US have produced different emphases on style. Because awnings had a stylistic influence in European history which transitioned to efficiency uses, European awning fabrics and designs tend to be more dramatic and flamboyant. For example, European fabric lines average about 400 fabric designs, while American lines average 200. Color choices in Europe tend to be lighter and brighter. American homeowners, approaching retractable awnings as a functional addition to a house, without the stylistic background, tend to be conservative, choosing fabrics in blacks and grays in sedate stripes and staying with more traditional frame styles.