Sonya Awning April 06th, 2018 - 13:17:34
Bettering the Customer Experience Retractable awnings can create a more pleasant outdoor experience. This has subtle but tangible effects on customers. The area around entrances is cooler and shaded, protected from rain, and generally more pleasant to be in. The primary function of a better customer experience is better foot traffic. The stylishness of the awning makes customers want to browse, and the glare, heat, and rain protection makes it more comfortable for them to do so. The sun protection has a dual utility, though. The UV protection (since suns rays never reach the interior) preserves window displays and interior furnishings and prevents fading. Even the inside of the store is more appealing for customers, and the heavy investment in signs and merchandise is protected from passive sun damage.
Consider whether the additional cost for a high end retractable awning is worth the additional quality. The functional distinctions between high and low quality retractable awnings are significant: - Commercial (high quality) awnings have non-prorated frame warranties of 25 years and fabric lifetimes as long as 12-15 years, while residential (budget) lines have frame warranties and fabric lifetimes of five years or less. - Commercial grade retractable awnings come in custom sizes, down to an inch measurement, while many residential lines have only a few standard sizes. - Commercial retractable awnings have hundreds of fabrics available, while budget lines usually have much fewer color and pattern options. Additionally, high quality awnings use a woven fabric called solution-dyed acrylic which resists fading, mildew, and rot, while budget awnings use cheap materials such as canvas (which fades quickly) or vinyl (which absorbs the heat and does not breathe).
Retractable awnings were quick to catch on in Europe, from open air markets to apartments and homes. In fact, the classic lateral arm awning is called a California Style Awning in Europe - and a European Style Awning in the US. Now, the retractable awning market is decidedly driven by Europe. Millions of retractable awnings are sold there annually and are found on the majority of homes and businesses, even being considered in the architectural design process. The highest quality manufacturers, most innovative new designs, and emerging trends are coming from European companies. By comparison, the awning market in America has been limited to mainly commercial buildings. Substantially fewer awnings are sold in the United States yearly - less than 50,000 - so the market, according to the Industrial Fabric Association International, is only about 2% saturated. Theres room for a change.
There are dozens of styles of retractable awnings, determined mainly by the frame shape: Lateral arm awning - the most common, and oldest, retractable awning style, consisting simply of two or more arms, the front bar, mounting bar and the fabric. This is the most popular style for homes and commercial buildings; this is also the most scalable style, extending (projecting) as far as 17 feet without external supports. Dome - an awning with curved ribs, which forms a rounded shape when fully extended; these tend to have a significantly shorter extension (projection) than lateral arm awnings, extending only about five feet out maximum from the mount point. An elongated dome can have a longer projection than a standard dome style, almost double. Dome awnings are common for commercial properties and for window and door awnings. Drop screen - a kind of retractable awning which is mounted vertically so it extends downward. This style of awning has the mounting bar and fabric, but no arms since it simply "drops" down. This is mainly used to screen patios, gazebos, and other outdoor areas from glare, heat, rain, UV rays, direct sun, mosquitoes, and pollen.