Sonya Awning April 29th, 2018 - 12:11:02
Differences in Style The different reasons for retractable awning use in Europe and the US have produced different emphases on style. Because awnings had a stylistic influence in European history which transitioned to efficiency uses, European awning fabrics and designs tend to be more dramatic and flamboyant. For example, European fabric lines average about 400 fabric designs, while American lines average 200. Color choices in Europe tend to be lighter and brighter. American homeowners, approaching retractable awnings as a functional addition to a house, without the stylistic background, tend to be conservative, choosing fabrics in blacks and grays in sedate stripes and staying with more traditional frame styles.
In addition to the practical reasons, Europe has had a long aesthetic tradition with awnings, so retractable awnings are a natural part of any home design, and that organically led into creative and adventurous designs, which made using awnings even more appealing. The US, on the other hand, has had historically cheap and accessible energy, with widespread air conditioning and central air systems. Combined with suburb-motivated home designs, neither energy nor aesthetics has given a compelling reason to include retractable awnings on homes as a standard practice. Energy shortages and price increases in the 1970s, though, did begin bringing retractable awnings to the popular mind as a functional solution for energy efficiency.
Commercial Awnings: With soaring price rates, commercial houses and businesses have to spend a lot on overheads and miscellaneous accounts. Businesses are also experiencing the problem of high energy cost. Installing awning can fetch them the monetary benefit as well. So here again sun control and power saving play vital role. However, most delicate quality of commercial awnings is brand-compliance. All businesses have a brand color, brand logo and brand style. The awnings should be in line with these factors. Top of that, all the businesses have discrete themes, like health care, shopping mall, restaurant, book store, drugstore, coffee shop etc. So the awning should go with the theme of the business as well. Otherwise the shades would not look good and damage both the outlook of the building and the image of the business.
Retractable awnings were quick to catch on in Europe, from open air markets to apartments and homes. In fact, the classic lateral arm awning is called a California Style Awning in Europe - and a European Style Awning in the US. Now, the retractable awning market is decidedly driven by Europe. Millions of retractable awnings are sold there annually and are found on the majority of homes and businesses, even being considered in the architectural design process. The highest quality manufacturers, most innovative new designs, and emerging trends are coming from European companies. By comparison, the awning market in America has been limited to mainly commercial buildings. Substantially fewer awnings are sold in the United States yearly - less than 50,000 - so the market, according to the Industrial Fabric Association International, is only about 2% saturated. Theres room for a change.