Sonya Awning April 29th, 2018 - 12:15:53
Differences in Style The different reasons for retractable awning use in Europe and the US have produced different emphases on style. Because awnings had a stylistic influence in European history which transitioned to efficiency uses, European awning fabrics and designs tend to be more dramatic and flamboyant. For example, European fabric lines average about 400 fabric designs, while American lines average 200. Color choices in Europe tend to be lighter and brighter. American homeowners, approaching retractable awnings as a functional addition to a house, without the stylistic background, tend to be conservative, choosing fabrics in blacks and grays in sedate stripes and staying with more traditional frame styles.
Bettering the Customer Experience Retractable awnings can create a more pleasant outdoor experience. This has subtle but tangible effects on customers. The area around entrances is cooler and shaded, protected from rain, and generally more pleasant to be in. The primary function of a better customer experience is better foot traffic. The stylishness of the awning makes customers want to browse, and the glare, heat, and rain protection makes it more comfortable for them to do so. The sun protection has a dual utility, though. The UV protection (since suns rays never reach the interior) preserves window displays and interior furnishings and prevents fading. Even the inside of the store is more appealing for customers, and the heavy investment in signs and merchandise is protected from passive sun damage.
Different Reasons for Using Awnings Various factors have come into play for why Europe has, for nearly a century, been consistently integrating retractable awnings into architectural plans. Many of the initial reasons were cultural; prevalent open air markets had contributed to a long history of fixed awning use, so it was a natural transition to easier to use and longer-lasting retractable awnings. More practically, though, the widespread use of retractable awnings comes down to cooling and energy efficiency. Europe has very high energy costs and, because of many old homes and flats, most residences do not have air-conditioning systems installed. Therefore, European homeowners have had an imperative to find inexpensive, effective cooling and efficiency products - and one of the most effective methods for controlling interior heat is retractable awnings.
UV rays, high wind, gusts, and rain - basically, normal weather - cause the most damage to awnings. Fading, molding, and tearing fabric. Twisting fixed frames from high wind damage or the weight of snow or pooling rain. In only two or three years, fixed awnings and canopies already show substantial wear, which is why the lifetime of most fixed awnings and canopies is only five or six years before the awning need to be replaced. Retractable awnings are closed when not in use, which cuts weather damage. That makes the maintenance much easier on retractable awnings compared to permanent awnings and canopies - there is no need to hunt down replacement parts, replace fabric every couple of years, or attempt to wrangle awnings down and into storage for winter.