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Sonya Awning April 29th, 2018 - 11:49:03
Different Reasons for Using Awnings Various factors have come into play for why Europe has, for nearly a century, been consistently integrating retractable awnings into architectural plans. Many of the initial reasons were cultural; prevalent open air markets had contributed to a long history of fixed awning use, so it was a natural transition to easier to use and longer-lasting retractable awnings. More practically, though, the widespread use of retractable awnings comes down to cooling and energy efficiency. Europe has very high energy costs and, because of many old homes and flats, most residences do not have air-conditioning systems installed. Therefore, European homeowners have had an imperative to find inexpensive, effective cooling and efficiency products - and one of the most effective methods for controlling interior heat is retractable awnings.
Bettering the Customer Experience Retractable awnings can create a more pleasant outdoor experience. This has subtle but tangible effects on customers. The area around entrances is cooler and shaded, protected from rain, and generally more pleasant to be in. The primary function of a better customer experience is better foot traffic. The stylishness of the awning makes customers want to browse, and the glare, heat, and rain protection makes it more comfortable for them to do so. The sun protection has a dual utility, though. The UV protection (since suns rays never reach the interior) preserves window displays and interior furnishings and prevents fading. Even the inside of the store is more appealing for customers, and the heavy investment in signs and merchandise is protected from passive sun damage.
Extra square footage. Retractable awnings can be used in a variety of applications and have virtually unlimited uses from ticket booths and ATM kiosks to smoking areas and employee break areas. This provides comfortable exterior spaces without extra construction costs. Tax deductible capital improvement. Municipal incentives. Retractable awnings even fall under many municipal capital improvement programs: cities like Norfolk, Virginia; Austin, Texas; San Jose, Calif.; and Philadelphia, all have small business and downtown development programs which offer incentives on capital improvement projects - and all specifically mention awnings as desirable (and incentivized) options. A municipal program can pay anywhere from 25% to 50% of the cost of the retractable awning.
Retractable awnings offer a slew of advantages over fixed awnings, from easy installation to longer lifetimes. As the name indicates, retractable awnings retract, folding to help control the placement of the shade or to protect the awning. Because of their durability, retractable awnings can be long-term fixtures on the exterior of a home or commercial building, providing better outdoor living and working spaces; offering, sun, heat, glare and ultraviolet ray (UV) protection; and enhancing exterior appeal. Finding Purpose: Uses for Retractable Awnings Retractable awnings are most commonly used for element protection. Over 70% of awnings are purchased specifically to provide shade. This shade is primarily for comfort, to cut down on the brightness of the sun, cool off outdoor ambient temperatures, and make entrances more welcoming, but there are other benefits as well: