Sonya Awning April 20th, 2018 - 12:30:57
Bettering the Customer Experience Retractable awnings can create a more pleasant outdoor experience. This has subtle but tangible effects on customers. The area around entrances is cooler and shaded, protected from rain, and generally more pleasant to be in. The primary function of a better customer experience is better foot traffic. The stylishness of the awning makes customers want to browse, and the glare, heat, and rain protection makes it more comfortable for them to do so. The sun protection has a dual utility, though. The UV protection (since suns rays never reach the interior) preserves window displays and interior furnishings and prevents fading. Even the inside of the store is more appealing for customers, and the heavy investment in signs and merchandise is protected from passive sun damage.
Specifically for retractable awnings, most Asian-produced lines are imitative rather than original, meaning they use standard designs done on the cheap without any engineering design or engineering drawings. In addition, almost all Asian vendors lacks TÜV or Eurolab certifications. Thats not to say that every budget line is bad. Obviously, price is a factor (though it becomes less of a factor when the usable life of a budget awning is about a quarter of a commercial/high-end awning). Also, a few companies focusing on residential lines put the effort in meeting with Asian manufacturers at trade shows, even touring their facilities. Even with budget lines, the quality of the company is reflected in their service agreements, return policies, and customer service.
Different Reasons for Using Awnings Various factors have come into play for why Europe has, for nearly a century, been consistently integrating retractable awnings into architectural plans. Many of the initial reasons were cultural; prevalent open air markets had contributed to a long history of fixed awning use, so it was a natural transition to easier to use and longer-lasting retractable awnings. More practically, though, the widespread use of retractable awnings comes down to cooling and energy efficiency. Europe has very high energy costs and, because of many old homes and flats, most residences do not have air-conditioning systems installed. Therefore, European homeowners have had an imperative to find inexpensive, effective cooling and efficiency products - and one of the most effective methods for controlling interior heat is retractable awnings.
In addition to the practical reasons, Europe has had a long aesthetic tradition with awnings, so retractable awnings are a natural part of any home design, and that organically led into creative and adventurous designs, which made using awnings even more appealing. The US, on the other hand, has had historically cheap and accessible energy, with widespread air conditioning and central air systems. Combined with suburb-motivated home designs, neither energy nor aesthetics has given a compelling reason to include retractable awnings on homes as a standard practice. Energy shortages and price increases in the 1970s, though, did begin bringing retractable awnings to the popular mind as a functional solution for energy efficiency.